CULTIVATE your Assertiveness


2 min quiz to check your word choices  

Start with PART 1 of The Cultivate your Assertiveness program to:

  1. understand the nature and impact of your minimizing habit
  2. explore differences between passive, assertive and aggressive communication styles
  3. learn how you can break free of using weak words that undercut you & your ideas
  4. look deeply at your personal Brand 
  5. determine whether you're  ready to make a change

Check out the FREE PREVIEW to get a feel for the program and to also see the various options you can choose to CULTIVATE. You can do the program on your own or with a group of like-minded women intent on speaking more confidently. 

Course Curriculum

  • 2

    Understanding The Drivers of Your Habit

    • Getting Ready
    • Minimizing Words - What they are and why we use them
    • Being Assertive - What It Is and Isn't
    • Assignment - Identifying the Minimizing Words You Use
    • How to Break Habits
    • Assignment - Mapping Your Habit Loops
    • Chapter 1 Insights - Getting Curious
  • 3

    Clarifying your BRAND

    • Getting Ready
    • Exploring the Idea of Brand
    • Assignment - Audit your Brand
    • Chapter 2 Insights in Action - Declare your BRAND adjectives!
  • 4

    Continuing to CULTIVATE

    • What's Next

What Women Are Saying ...


Chloe Grande


"JoAnn’s CULTIVATE program was a game-changer. As a young woman who recently made the transition from corporate work to entrepreneurship, I  knew my passiveness was holding me back. Through structured activities, readings and video calls, I learned new ways to re-wire my brain and form habits that fight back against my people-pleasing nature. Thank you, JoAnn, for helping me take my business to the next level and instilling confidence in my communication skills! "

Nancy Dzokoto


"A big thank you for your helping me to be more assertive. You have tremendously changed my relationships @work and most importantly with my daughter. I am now respected in my arguments and I was accepted to a participatory leadership programme @ my organization."

Giulia Pezzi


"My #1 goal in taking this program was to make my life easier, and I have to say that indeed the course has made my life easier in a number of ways. I said things I’d never thought I’d say, and I managed to stand on my point and be more assertive way more times than I had anticipated. I often got what I wanted/needed, and even more so I often didn’t get what I didn’t want/need. Huge achievement: I started to say “no”, politely, but no. I still get caught off guard sometimes and revert back to my old habits, but I’m confident it will get better with time."

Get Started Now

PART 1 of CULTIVATE your Assertiveness

  • $46.00

    SPECIAL INTRO Program Price

    Let's go
  • $246.00

    Add 30min Zoom session w/JoAnn

    Let's go